Debbie Jollie is an experienced Sales and Marketing Strategist and Business Development Consultant. Based in Trinidad and
Tobago, she has over fifteen years corporate global experience and over five years coaching and facilitating clients in Australia, the UK, USA and the Caribbean. Debbie is also a part time lecturer and workshop facilitator for the past fourteen years, at a number of tertiary institutions in Trinidad. As a business consultant, I help companies grow by auditing their current marketing strategies and helping them refocus on the areas that really matter- strategy, operations and people.
Presentation: Be Authentic
If you want to be seen as a Thought Leader, Subject Matter Expert or The Go to professional in your HR community then you
need to start thinking strongly about building and growing your Personal Brand. Personal Branding refers to the way people package themselves and how that relates to their careers. Personal Branding and the field of Human Resource Management go hand in hand as they both stand on three principles – TRUST, CREDIBILITY and AUTHENTICITY.
As HR leaders, practitioners and consultants you spend a lot of time creating and protecting organisations’ brands through the development of their most valuable resource – the employee. But what about your own brand and reputation? As HR Managers, you know that personal branding helps candidates differentiate themselves in the hiring marketplace. So why don’t you position yourself as an expert in this way?
1. The importance of personal branding for HR professionals
2. How to create a strong personal brand both online and offline